Priority 1 Objectives & Initiatives
Objective
Increase rigor, relevancy, and depth in the undergraduate (UG) program considering focal majors and accompanying co-curricular activities, enabled by flexibility and alignment of requirements
1.1.1
Establish sub-committee to review the undergraduate program and recommend changes that address the objective based on benchmarking, as well as industry and alumni research
1.1.2
Implement Phase I changes to the honors program and establish sub-committee to develop and implement Phase II changes
1.1.3
Develop and implement major/minor/concentration designs recommended from 1.1.1, including co-curricular experiences and support infrastructures, that engages industry and other constituents
Objective
1.2
Offer a differentiated and segmented portfolio of MBA programs
1.2.1
Pilot the new core MBA action-learning initiative and implement required action learning experience in PEMBA
1.2.2
Explore and implement ways to increase the value proposition of our part-time residential programs, including enhancing flexibility, pedagogical improvement, and increasing engagement opportunities
1.2.3
Develop optimal program portfolio strategy for MBA programs, including recommendations for product positioning, enrollment targets, and opportunities for growth
1.2.4
Develop Phase 2 implementation plan for the Online MBA including integration with central online division
Objective
1.3
Offer a portfolio of MS programs, each individually optimized, and collectively contributing to the success of the school
1.3.1
Review and sharpen target markets, positioning, optimal enrollment levels, discount strategy, and value propositions for each MS program, beginning with MSMS and MSDT
1.3.2
Implement task force to evaluate MS program extensions and new degree programs
Objective
1.4
Deliver a portfolio of non-degree offerings, each individually optimized, and collectively contributing to the success of the school
1.4.1
Explore and offer lifelong learning micro-credentialed course offerings, with a focus on institute and department affiliated programs, and implement the supporting infrastructure
1.4.2
Explore online offerings that serve as pipelines or stackables to/with existing programs
Objective
1.5
Develop brandable set of leadership capacities that communicates the competitive advantage of Questrom students to external market
1.5.1
Design and implement the “Questrom Leader” capacities across all programs, including program-specific and global augmentations
1.5.2
Explore, identify, and implement platform that can track student progress in building “Questrom Leader” capacities
Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215